The Role of the Council

The Role of the Council

The Role of the Council

Nutrition Council Mission:

Help Freshpet shape the future of pet food and provide the highest quality nutrition for pets resulting in healthier happier pets and more fulfilled pet parents.

Advise, Inform & Educate
  • Identify current trends, findings and research in dog and cat nutrition
  • Help to advise and direct the nutritional development of Freshpet foods to ensure they are as healthy as possible for pets
  • Develop communications to help educate veterinarians on fresh pet food and Freshpet foods
  • Similar to humans getting benefits from eating a fresher, simpler and less processed diet, help to identify if there is efficacy in the same type of diet for pets
Develop, Create & Innovate
  • Support new product development efforts to keep the Freshpet line on the cutting edge of nutrition
  • Identify opportunities on existing foods and support improvement initiatives
  • Develop research to understand the benefits and efficacy of fresh pet food

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