Fresh Perspectives

Fresh Perspectives

Fresh Perspectives

From time to time, the Nutrition Council will be submitting their thoughts and perspectives on pet nutrition – what’s new, what’s trending and what you and your clients may be talking about.

Ingredients: Processing Can Make a Difference

An estimated 70% of the American diet consists of highly processed foods, and in companion dogs and cats that estimate could be closer to 100%. Not all processing is bad though. Read more

Selecting Pet Food: Three Tips for Your Clients

Even the most sophisticated pet owner can fall prey to marketing hype or dog park peer pressure, so it is important for pet owners to arm themselves with a few key points when selecting the best food for their companion.  Read more

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